Every business needs a great website to facilitate communication with their target audience online. A great business website is one that functions fast, ranks well, and is easy to understand.
If your business website isn’t getting the attention you think it deserves, there may be a few things you need to do to spruce up your design. Take some time for research, and learn a little about what really matters in web design.
Here is a brief overview of a few of the most important elements of a successful business website. Have a quick read, and start refining your business website design today.
Simple navigation is important
Your business website should be self-explanatory. When web users land on your homepage, it should be natural for them to figure out where they want to explore.
Add a simple navigation bar to your design to facilitate this simplicity. This lumper service website shows an explicit example of how adding a navigation bar can make your site easier to traverse.
Communication should be highlighted
The design of a great business website makes it easy for interested users to ask questions and learn about your organization. Communication should be a highlight of your design, and that means adding a bit more than a contact page to your layout.
In addition to your contact page, make sure there is a phone number highlighted on your homepage. If you have a business blog on your website, make it possible for readers to share questions and comments about a post they enjoyed.
Speed is your most wanted element
Speed is important in anything you do online. People want convenience, and digital convenience equals speedy loading.
When adding images and videos to your design, make sure the files aren’t causing lag to your loading times. Tweak and test your website regularly to make certain that web users aren’t having any trouble getting your pages to load.
Mobile friendly design is crucial
Designing a business website that is crafted for mobile users’ convenience is crucial. Today’s web traffic is largely composed of smartphones, tablets, and other mobile devices.
Make sure your content is crafted to function with ease on a mobile device, and you’ll see a better response to your site. Mobile functionality also grants you a better ranking with the search engines.
Link it to social media
Social media is your website’s outlet to the social element of the web. If you want people “talking” about your business, you need those valuable social media shares.
Add social media sharing buttons to your website design, and make it easy for interested users to share their interest with their friends and family on social media.