Some people consider themselves experts of search engine optimization, but for others the concept of SEO leaves them feeling lost and confused. If you fall into the latter category, this is nothing to be ashamed of; mastering SEO does not come easy and there are plenty of people in the world who have no understanding of it at all.
Business leaders hoping to gain more web traffic have plenty of options for SEO agencies that can make this dream become a reality. Unfortunately, employing these services don’t fit everyone’s budget. There is a solution; start learning more about SEO yourself and using the proper techniques on your own.
The first step in doing this is to research everything there is to know about search engine optimization and learn the ins and outs, ups and downs, and tips and tricks involved. You can get going on that right here.
What is search engine optimization?
Answering this question is a good starting point. Search engine optimization – commonly referred to as SEO – is a marketing strategy that uses tactics to rank higher on search engines. The most commonly used search engine around the world, Google, is where most people go when they’re looking for answer or in the market for some type of product or service. Having a website that has undergone SEO means that the site will rank high when a search relating to your company is performed.
Why is SEO important?
When you type a string of words or a question within the search bar, whatever Google spits back out is trusted by most internet users. If Google ranks Miller Plumber the best plumbing agency in Connecticut, most people in the need for a plumber will give Miller a call. Even if there is a plumbing service with better qualifications at a more affordable rate, chances are you won’t even consider it if it doesn’t show up high on Google search results.
Just because the Miller Plumbing company ranked high doesn’t mean it’s the best one out there. It does however mean that Miller Plumbing has put in the work to optimize the company website and has even possibly paid Google for advertising. It’s a smart strategy on the part of Miller since Google searching is the main resource in the world for consumers.
Is it possible to perform SEO on my own?
As we mentioned before, yes it is possible, but be prepared to treat this as a full time job. There is a ton of work involved with optimizing a website, a lot more than you would think. The process is started off with extensive research of your site in order to get a better understanding of what needs improvement. Agencies and experts have access to softwares for data collection and analysis, one of the major perks of hiring a service.
After that you’ll need to do lots of keyword research and optimization, content creation, and website improvements. If you have any money whatsoever in your company budget to hire someone for SEO, just do it. This is one of the best ways you can invest in your company and changes are you’ll get a high return on investment within the first 6 months.