Everyone involved with business now knows that social media is a widely used tool. There is a very good reason for this though – it is easily one of the most effective digital marketing methods around. From video-sharing on platforms such as YouTube to tweeting your latest promotions on Twitter, it has great worth as a tool for marketing your company. When you consider that there are thought to be over 3 billion social media users globally in 2019, you can see why so many businesses make this marketing channel a priority.
Social media not only helps you to advertise your products or services but also does so in a way that is perfect for the times in which we live. Modern digital marketing as a whole is now a huge industry and has seen resources diverted to it from more traditional methods such as print advertising. This is mainly due to the digital world we live in as consumers and how we actually engage with companies ourselves. Social media plays a big part within this and remains a viable way to connect with more potential customers.
Top companies such as Tommie Copper leverage social media
To get a feel for just how valuable social media can be to increasing your reach, the LinkedIn page from this top-class compression wear manufacturer shows why. A professional, engaging and informative presence on social media is a great way to tell your brand’s story and really connect with consumers. Do not think that it is only larger companies that this works for though – even new start-ups or smaller organizations can benefit from this approach. You should bear in mind that if the big businesses around the world are using these platforms, then you should be too.
How can social media boost your business’s reach?
If you do not currently use social media to help market what you do, then you may wonder what makes it so effective. The below reasons are just some ways that this easy-to-use and free tool can boost your reach:
- Global and national exposure – in simple terms, the main reason to use social media to boost your presence is the instant access it gives to literally billions of new consumers globally. Instagram is a great example of this as it has around 1 billion users alone! Using the big social media platforms is a quick and simple way to extend your brand around the world and connect with customers in new territories that you otherwise would not come across. This is true even within your own country – using social media can help you reach customers far away who you would not be able to with more conventional methods.
- Makes you more visible – modern business is a competitive place and most of the battle is about being visible to the public. This allows you to stand out from other businesses in your sector and establish your brand with more people. Social media is probably the best place to let consumers know you exist and be as visible as possible to reach more of them. As most people hang out on social media now, it makes sense for your business to be there too.
- Organic relationship-building – another great way that social media can help you extend your company’s reach is organic relationship-building. Many consumers now want to engage with a business and find out more about the brand before they buy. By being present on social media, you can connect with potential customers to do this and reach people who you would otherwise miss. Conversation and direct contact is king now – this digital marketing medium is superb at offering both.
- Makes it easy to showcase offers or new products – compared to advertising any offers or new products via a sign in your shop window or flyers handed out in your town, social media provides much more reach. As posting new details on there is so quick, you can share new content like this in a way that more people will see and be tempted to take up. It is also a great place to announce last-minute deals and events that people can instantly see.
Help your business grow with social media
As the above shows, social media can really help you reach more people in different places and ways than before. Marketing is the real lifeblood of any business, and being able to get your services or products in front of as many people as possible is essential. If you want one of the best modern digital methods to do so, then social media is a great option.