Reputation management companies performa a crucial service for businesses and individuals alike and without them the internet would become a free-for-all where anything can be said about a business or person without retort. Thankfully these services do exist and many of their clients have outstanding things to say about their work, just take a look at the reputation management consultant reviews to see for yourself. So how do these professionals help to manage and improve an online reputation, here we take a look at how they work their magic.
Initially the company will carry out an assessment to see what kind of reputation their client has online. They will cover search engines and social media channels to gain an insight into what people are saying about their client, and what content exists about them. Using this information they will put metrics in place to be able to continuously monitor the reputation of their client. for example if this was a restaurant then they would set up alerts so that they’d be notified when someone left a review.
Social media plays a key role in online reputations and this is why a reputation management company would look to make sure that the social media profile for their client says the right things about them. If this was an individual who was looking to apply for a job and wanted embarrassing pictures removed, the company would identify them and then seek to have them taken down.
If it is for a business then the reputation management company will ensure that a solid website is set up for the business which falls in line with the ethical values of the company. They will then look to fill this website with positive, SEO rich and highly sharable content which will help the search engines to promote positive content about the business. Making this information very sharable can also help to boost the overall reputation of the client.
If there is negative content written about the client and it is visible on search engines then this needs to be addressed. Now information cannot just be deleted from the internet which is why these reputation management consultants create plenty of positive content which scores better than the negative content from an SEO standpoint. This means that the positive content arrives at the top of the search engine when someone searches for the client, and the negative content is then relegated down the search engines, so far that you would only find it if you were actively looking.
If a client has ties to a business or individual which has not been doing things as they should then it is important that the reputation management consultants do all that they can to remove any evidence of ties between their client and the other party. This may be as simple as deleting social media content or things that have been posted on their website.