We can’t deny that the world has experienced some significant changes within the past 100 years, even within the past few years. This is especially true when talking about the evolution of the digital age and how businesses have been affected by technological advancements.
In response to all of these changes, companies have been required to invest in more public relations, specifically the services offered by digital PR firms. So much change means that relating to the public needs to be done in a different way than ever before, and a digital PR firm can help with that.
Wanting to know more about the changing world of public relations and how PR firms operate in 2019? You can learn all about it right here when you keep reading.
PR of the Past vs PR of the Present
When you think of a public relations agency, you might have images of an agent faced with a scandal, doing whatever it possibly takes to clear the company name. This isn’t inaccurate, but this is a better depiction of public relations agencies from the past. Now, in 2019, PR agents do so much more than save a company from a scandal.
Today, most PR firms operate entirely through digital means. Every aspect of PR is done online, there’s no more newspaper, radio, or TV involvement. Well there is, but at a very minimal level since most business operations are now completed through the internet.
What does a digital PR firm do?
A lot of things actually. When you hire a PR firm to represent your company, you’ll get your money’s worth of services. The most important task completed by your agency is not crisis management as you might assume. Instead, it is building your company’s reputation even if the reputation is already top-notch.
The goal of PR is to get your brand name out into the far reaches of the world and keep the public perception of you a positive one. There are a few ways to accomplish this, but the major one is search engine optimization services. Yes, you heard us right. Hiring an SEO agency isn’t the only way to optimize your company website. There are plenty of digital PR firms out there that include SEO as an additional service.
In addition to optimizing your company website, digital PR can help with relating to your consumer in several ways. Each firm is different in what they offer, so during your consultation period with a firm you’ll discuss what you’re hoping to accomplish. The agents will then propose to you a strategic game plan specific to your hopes and goals.
Is hiring a digital PR firm worth it?
This depends. You first have to think about your budget and decide whether or not you can swing adding a service like this to the payroll. If it does, you need to do your research on PR firms available to you, check out what they offer, and learn about their success rates. If you choose right, then yes, hiring digital PR firm is completely worth the added company cost.