$100 - $1000
(watch) "The Accurate"
This is the most accurate wristwatch you can buy - the hour hand reads "remember", the minute hand "you will die". The dial and rim of the glass on the Accurate is mirrored, so that the wearer is reflected in the watch face (so that there is no ambiguity about who the message is aimed at). The Accurate is a link to the venerable tradition of the memento mori - an object designed to remind us that life is brief and that we should seize the moment while we are here. A statement from Crispin Jones about the design of the watches: "Today everyone has a mobile phone to do the really functional timekeeping, this means that the wristwatch is free to do something a bit different. The watches I design reflect and comment on society, both on the role that time plays in all our lives and also on the social impact of technology. Of course because I would like people to wear these watches, I also work very hard to make them beautiful objects in their own right." The watch comes in a MJW presentation box with a specially commissioned illustration by Nadine Faye-James. Inside the box you'll find the guarantee card - each watch is guaranteed for 12 months from the date of purchase against original manufacturing defect.
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